Flash Mob Marketing from HarperCollins
While rain bucketed down across London earlier in the month, the HarperCollins Marketing team took to Brent Cross with a troop of professional dancers who performed a Flash Mob Tango Dance to...
View Article6 Questions for Andrew Turner of the Society of Young Publishers [INTERVIEW]
Andrew Turner is Marketing Executive at Nelson Croom (who are currently offering 10% off their online publishing courses for BookMachine readers) and current chair of the Society of Young Publishers....
View ArticleSocial Media Sins: Just Don’t.
Can’t say there’s been much news this week – no big mergers to report, and no-one has invented the Next Big Thing to save/destroy publishing, which leaves me discussing something rather close to my own...
View ArticlePrice Set by Dice Roll and Other Book Promo Tools
Last week there was a bit of a furore in the publishing world after a Guardian journalist Ewan Morrison slated social media promotion by self published authors, basically saying that as a promotional...
View ArticleA Publisher’s Most Valuable Property: Their Website
The internet has changed a lot in the last ten years. Well, even in the last two. Maybe even in the last week. Ok, so it’s ever-changing. New languages are being developed and perfected all the time,...
View Article5 Questions for Peter McKay and Rachel Maund [INTERVIEW]
The Publishing Training Centre and Marketability are working together to promote training. Preliminary step towards takeover? Absolutely not, says the PTC’s Peter McKay and Marketability’s...
View ArticleBooks Are My Bag Campaign Announced, Targeting Bookshops, Readers and Cockhats
If the internet has proven anything, it’s that if someone famous does something, normos (everyone who is non-famous) will also do it in a misjudged attempt to be famous. That, and the fact there’s no...
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Digital Marketing insights from Katie Sadler [HARPER COLLINS]
This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow...
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Imaginative Space: The role of the faceless model on fiction book covers
There is a growing tradition in book publishing to use faceless models on book covers. Tried and tested, models whose faces are hidden are good at selling books. But what’s the psychological process...
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Open access matters to more than academics, and here’s why
This is a guest post from Alison Jones. Alison is a business and executive coach, content consultant and publisher. After a 23-year career in trade and scholarly publishing working with major...
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Authors marketing themselves online: the components of a strategy
Mike Shatzkin has been in publishing since 1962. Since 1979, Mike has been an independent consultant (The Idea Logical Company) with clients that have included most major publishers in the US and UK,...
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Tips on working as a social media manager: Maya Ninel Robert interview
Maya Ninel Robert is the Social Producer for Mashable in the UK. Previously to this she worked for the publisher, Pan Macmillan. Here Norah Myers interviews Maya about her great job, and about working...
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The next 5 years of publishing: jetpacks and hoverboards [OPINION]
In the run up to Publishing: the next 5 years, BookMachine will be featuring a number of opinions about what might be next for the industry. This is a guest blog from Lottie Chase. Lottie is the Sales...
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A misnomer: why successful self-publishing is the opposite of going it alone
This is a Guest Post by Phil Williams on how collaboration is key to successful self-publishing. Phil is a writer and English tutor based in Brighton. Outside his position as a Communications Manager...
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How to write an author bio they’ll remember
This is a guest post by Rachelle Gardner, an agent with Books and Such Literary Agency. Rachelle is also an experienced book editor, publishing coach and speaker. Here she lists her top tips for...
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Top PR and marketing tips for an international audience
Kathrin Grün is the PR Manager for the Anglo team at the Frankfurt Book Fair and is in charge of all media relations with the international news outlets. She also coordinates the PR activities for the...
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Marketing vs Design: Matt Haslum interview
Matt Haslum is Marketing Director at Faber & Faber and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Before publishing, Matt spent 8 years building an award-winning...
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Marketing vs Design: Mark Ecob interview
Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Prior to...
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Marketing vs Design: Katie Roden interview
Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She is speaking at ‘Marketing vs Design, which matters more?’ on November 2nd. Katie works with a wide...
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Six gems about Marketing that may seem obvious, but are you really acting on...
This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training Centre. This blog post first appeared on the...
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